Program Specialist, PCF

at Loblaw Companies Limited
Location Toronto, Canada
Date Posted September 23, 2022
Category Call Centre / CustomerService
Job Type Permanent


Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.


500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9

At Loblaw, we help millions of Canadians get through their best days, worst days, celebration days, and every day. Through our innovation and quality products, we're here for our friends, neighbours, family members and colleagues.

We succeed through collaboration and commitment and set a high bar for ourselves and those around us.

We're looking for adaptable people who are thrilled to join us in our goal of helping Canadians Live Life Well . Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. We promote leaders at every level and support our people to follow their passion.


Loblaw Agency is our newly minted, in-house creative agency within our Marketing team and we are hiring many new exciting roles! At Loblaw Agency, we expertly translate our customers' needs into real, engaging work that speaks to Canadians and drives brand love. Join our growing team and come dream up original creative for some of Canada's most loved and trusted brands!

When you hire great people, great things can happen. PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team-we're collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

Primary location will be our Loblaw offices at Bathurst and Lakeshore, Toronto ON. Secondary locations such as 1 President Choice Circle, Brampton ON may be required as needed. Loblaw has a flexible work arrangement, with opportunity to work remotely in a hybrid capacity.


We are looking for an experienced campaign-executing whiz to join our team - at Loblaws, we call that a Program Specialist. Reporting to the Sr. Program Manager, the position will collaborate with internal and external collaborators to plan and implement 360 campaigns from conception to delivery. The chosen candidate will play an integral role in our Loblaw Agency Team to develop ideas in support of President's Choice Financial Brands.

The Program Specialist will both plan for and handle the critical path of major marketing initiatives. This role will help organize the project through dependencies, major achievements and stakeholder check-ins, in addition to partnering with the PCF brand team to bring the brand and strategic vision to life. This individual is a confident, assertive individual and leader who is solutions-oriented. So, if you are passionate about unique, imaginative, data-driven ideas, if you are excited about working on PC Financial and if you thrive in an engaging, fast-paced environment, we'd like to meet you. Like now.



Work with brand managers to understand the overall business goals, dependencies and creative objectives to determine how to support the project through a streamlined delivery process and drive administrative accountability
Reviews creative work against the brief to validate it meets brief and brand requirements
Lead weekly status meetings across tactical phases with respective collaborators, handling brand team deliverables against schedule
Proficient in developing post-presentation/meeting Contact Reports
Has strong attention to detail


Project intake and planning; assessing project requirements including key dates/achievements, tasks, budget, resources and hours estimation to prepare the project plan
Understands agency processes and campaign workflow
Resourcing; working with subject area leads to define, schedule and bring in the key players to build an effective cross-functional team
Ensure meetings are outcome driven with clear decisions and next steps
Actively manage the day-to-day project progress and communicate team updates as necessary to ensure the holistic knowledge of project status and next steps
Schedule project development tasks and updates; anticipate changes and pivot plan accordingly to propel project forward
Risk management; proactively flagging risks/issues to scope, budget, timing or resourcing to key players and find solutions to bring project back on track
Track project health; monitor hours and approvals against budget, project completion rates and scope and report on progress
Develop key communication and project documents, handle the distribution, upload and maintenance of all files within the central platform, Workfront


Lead the planning, development and output of tactical creative elements from the creative team. Handle assets and versions control
Lead the integration amongst various marketing, advertising and PR partners to ensure brand consistency, compliance, legal, marketing and trademark rules are adhered to
Develop task briefs and creative documentation, communicate clear asset requirements, translations, feedback and deadlines. Book internal meetings, quality control check, review and handle revisions and partner approvals
Production oversight; collaborate with creative leads and producers, internal and external throughout all stages, communicating deliverables, brand requirements and budget management from concept to execution (video, photo, animation and social content)
Understand the development, specifications and production of assets per media plan including, social, digital, OOH, print and broadcast. Working with media partners to build and traffic assets into market


2+ years' experience in an agency environment with client-management and project management experience.
Experience in Financial Services, Loyalty, and working in regulated industries would be an asset
Strong relationship building skills
Proficient with project management tools and methodologies
Able to work in an agile environment, adapting to change and comfortable working with the unknowns, prioritizing and pivoting where needed to propel project forward
Shown experience in handling cross-functional teams effectively, you remain focused, calm and efficient under pressure
Highly organized, you have experience and understand the creative process of multi-channel production from concept to execution
Ability to lead exercise leadership, motivate collaborates with all team members, building trust and camaraderie
Strong problem-solving skills, can address issues with immediate and creative solutions while keeping the big picture intact
Bachelor's degree in related field
Knowledge and curiosity of the growing technology landscape
Effective multi-tasker with strong critical thinking and attention to detail

Loblaw is committed to sustainability by sourcing products with integrity and making a positive difference in the community. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada's Top Employers, Canada's Best Diversity Employers, Canada's Greenest Employers & Canada's Top Employers for Young People.

Employment Type:

Full time

Type of Role:


We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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